June 28, 2012
How’s this for the most delicious marketing technique ever?
This afternoon, one of my employees came back to my office and said, “Um, Julie…there’s a guy out front looking for you and he has like a box of something…I think it’s food maybe?”
“Really?!” I said. “Ugh!” And then I sighed very loudly and headed out to face what was obviously not going to be a guy with a box of food but some annoying and sleazy salesperson trying to sell us a box of something for which we have no use.
It was actually a guy looking for me with a box of food.
It was Nick Puliz, in fact, the owner of Corte Madera’s branch of NOTHING BUNDT CAKES. And he held in his hands a beautifully-wrapped box filled with the most appetizing and scrumptious-looking mini bunt cakes (think: slightly oversized cupcakes) topped with the creamiest cream cheese frosting I’ve ever sampled. And they were for us. For free.
He just thought he’d bring some by to introduce us to his bakery in Corte Madera. No big deal.
Actually, VERY big deal.
In case you don’t know, HIGH SCHOOLERS work for me and it is a proven scientific fact that their level of productivity is directly related to the quantity/quality of snacks we have on the premises. Homemade baked goods means all kind of good things for our little craft store.
Fortunately for us, there weren’t that many people working this afternoon because I felt compelled to try TWO bundtinis: the Pineapple Upside Down Cake and the Carrot Cake. He also brought us Chocolate Chip and Marble - both of which I generously left for other people to try. When you have your first bundtini, if for some crazy reason those flavors don’t appeal to you, go ahead and choose from one of the other many types such as: Red Velvet, White Chocolate Raspberry, Lemon, Pecan Praline, White White Chocolate or Cinnamon Swirl. As the brochure says: “40 designs. 10 flavors. 1 sweet gift.”
The packaging, as I mentioned, is adorable and fresh and coordinates beautifully with their lovely promotional materials.
AND, they are located right next to the DMV in Corte Madera which makes a bundtlet the perfect antidote to any demoralizing trip license renewal errand.
They also deliver.
I am a HUGE fan.
Thank you, Nick!!